I came across this blog post on the pronunciation of designer brands and decided to produce my own version, mostly for fun and partly for referencing purpose. I used to make many mistakes, granted that I’m not Italian or any European, or from the royal lineage. To demonstrate what I mean, I would call Louis Vuitton as “Louise (literally with the S) V-Tawn” or Moschino as “Moss-Chee-No”, just to name a few. To date I still make mistakes and doing some research while putting this guide together has definitely shed some new light to my lack of luxury brand awareness!
Are you ready?
#1. Acne: Ahk-Nay. Say what? I’ve been calling it acne, as in skin acne.
#2. Balmain: Balh-Mahh. I called it Bell-Main. Ok, totally unrefined, I know.
#3. Burberry: Burr-bur-ee. Not Burr-berry.
#4. Christian Lacroix: Kris-ti-on Luh-Qua. Not Christian La-Crocs. Crocs are not allowed here!
#5. Christian Louboutin: Kris-ti-on Loo-boo-tan (as in tonne), not Loo-boo-tohn (which I’ve been calling it)
#6. Comme des Garcons: Kohm day Ga-sohn
#7. Elie Saab: Ee-lee Sahb. Definitely guilty of calling it “Air-lee”
#8. Erdem: Ur-dem
#9. Edun: Ee-done
#10. Givenchy: Jee-Von-She. Mom called it Gah-Vin-Chee in the past. Sorry mom!
#11. Hermes: Er-mez. I’ve heard Herms, Her-mez, Her-miss
#12. Herve Leger: Air-vay Le-jer. For some reason I thought it was Herv-Lager. Ok laugh. Laugh hard!
#13. Lanvin: Lahn-van (silent n).
#14. Loewe: Loo-eh-vay. Ok, I’m guilty of saying Low-we
#15. Louis Vuitton: Loo-ee Vee-tawn (silent n)
#16. Marchesa: Mar-kay-zah. I called it Mar-sheh-sa. I’m learning!
#17. Moschino: Mos-kee-no
#18. Olivier Theyskens: Oh-liv-ee-ay Tay-skins
#19. Proenza Schouler: Pro-en-zuh Skool-er. Not Pro-en-zuh Show-ler
#20. Rochas: Row-shas. Why did I call it Ro-kas?
#21. Rodarte: Row-dar-tay. Not Row-dart
#22. Ralph Lauren: Ralf Lo-ren (as in a girl’s name)
#23. Sonia Rykiel: Sewn-yah Ree-key-el. Not Ry-cal
#24. Saint Laurent: San Law-hon
#25. Tibi: Tih-bye. Really? I’ve been calling it Tih-bee. I know you’re guilty too haha!
#26. Versace: Ver-sah-che. Not Ver-sage
There you have it! Hope you had a good laugh and found this guide useful!
Referenced from Popsugar Fashion, The Everygirl and i-D.
Disclaimer: I can’t vouch on all of the above pronunciations to be 100% right.